Your Weekly Advertising Brief
The week of June 3-9, 2025, brought a flurry of activity and significant developments across the advertising landscape. From the continued dominance of digital ad spend and the transformative impact of artificial intelligence to crucial regulatory updates and strategic shifts by major agencies, the industry demonstrated its ongoing evolution. This brief distills the most important trends and news, offering advertising professionals a concise overview to navigate an increasingly complex and rapidly changing environment.
Top 5 Advertising News & Trends
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Digital Ad Growth Continues to Outpace Expectations MoffettNathanson analysts reported on June 9, 2025, that digital advertising growth continues to exceed expectations, now accounting for 75% of total U.S. ad spend, a remarkable increase from just 25% in 2015. This surge is attributed to a âcollapsingâ marketing funnel, where traditional stages of consumer engagement are merging into a more integrated model. The top four digital advertising platforms in the U.S.âGoogle (Alphabet), Meta, Amazon, and TikTokâare projected to command roughly 65% of total U.S. ad spend and over 75% of the digital advertising market in 2025. Concurrently, consumer attention is rapidly shifting to Connected TV (CTV), transforming it into a more full-funnel platform, with industry leaders making measurable progress in identity, targeting, and tying CTV ad exposures directly to outcomes.
Published: June 9, 2025
MoffettNathanson: âAd Growth Continues To Surprise To The Upsideâ | Radio & Television Business Report -
FTC Strengthens Consumer Protection with New Fee Rules and Influencer Scrutiny The Federal Trade Commission (FTC) continues its robust focus on consumer protection, with its Rule on Unfair or Deceptive Fees taking effect on May 12, 2025, mandating upfront disclosure of full prices. This month, the FTC further demonstrated its commitment by filing a brief supporting the Department of Justiceâs (DOJ) action against Google, emphasizing consistency with its own regulatory orders. Beyond direct enforcement, the National Advertising Division (NAD) of BBB National Programs has been active, resolving cases related to influencer marketing transparency. For instance, NAD recommended that Huda Beauty request an influencer take down a TikTok video lacking clear disclosure of a material connection, highlighting the need for brands to monitor these disclosures.
Published: June 5, 2025
The Ad Standard: Monthly Update - June 2025 -
Walmart Challenges Consumer Perceptions with âWho Knew?â Campaign
Walmart launched a new campaign on June 9, 2025, titled âWho Knew?â, featuring âWhite Lotusâ star Walton Goggins. The 60-second spot, set to The Whoâs âWho Are You,â aims to challenge consumer perceptions of the retailer and highlight its various perks, following a brand refresh in January. This campaign is part of Walmartâs broader strategy to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic. The effort underscores the retailerâs commitment to evolving its brand image and re-engaging with customers through impactful advertising.
Published: June 9, 2025
Walmart challenges consumer perceptions with âWho Knew?â campaign | Marketing Dive
Tools & Tips
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HubSpot (Breeze by HubSpot): AI-Powered Marketing, Sales & Service
Breeze by HubSpot is an integrated AI suite designed to enhance productivity and automate workflows across marketing, sales, and service functions. Its âBreeze Copilotâ acts as a personal AI assistant, streamlining task execution, while âBreeze Agentsâ automate routine processes like content creation and customer support. âBreeze Intelligenceâ enriches CRM data with extensive buyer and company profiles, enabling more informed decision-making and simplifying content marketing with AI-driven blog writing and website generation.
10 "Best" AI Marketing Tools (June 2025) -
Funnel: Automated Data Gathering and Analysis for Agencies
Funnel is a powerful tool specifically designed to automate data gathering and reporting for marketing agencies, directly addressing the common challenge of managing diverse client requirements and disparate data sources. It excels at aggregating data from various platforms, such as Google Analytics and BigQuery, thereby eliminating the manual, time-consuming process of pulling, cleaning, and transforming data into actionable insights. By establishing a centralized, normalized data hub, Funnel significantly saves agencies time and resources, supporting advanced analytics methodologies and offering a strategic edge in client decision-making.
Top 12 free marketing agency tools in 2025
Fun Fact
Did you know that when you see a watch in an advertisement, its hands are almost always set to 10:10 (or sometimes 8:20)? This isnât a random aesthetic choice! This specific positioning serves a dual purpose. Firstly, it ensures that the watchâs brand name, typically located below the 12 oâclock mark, is clearly visible and not obscured by the hands. Secondly, and more subtly, this arrangement creates a âsmiley faceâ shape on the watch face, which is believed to subconsciously evoke a positive emotional response in consumers.
Fun Advertising Facts â Your West Central Voice
Weâd love to hear from you!
Have you participated in any Advertising events or utilized new Advertising tools recently? Share your experiences or insights with usâweâre featuring selected community voices in next weekâs edition.