Seeing cheaper LinkedIn and programmatic CPMs this week versus the usual year-end spike — our SaaS accounts in NA dropped from ~$78 to $61 on LinkedIn while SQO rate stayed about 6%. If you’re targeting company lists, are you widening geos or seniority to ride this, or is this just a quirk in our mix?
Seeing the same — holiday brand pauses are softening LI auctions, so when CPMs drop from “$78 to $61” I cut bids about 10% and push more into exact company lists, and I don’t widen geo or seniority. If you need scale, add adjacent job functions (RevOps/IT) but keep seniority tight and turn off Audience Expansion to protect SQO; curious whether that 6% holds across managers vs directors.
With LI down “from ~$78 to $61” and SQO about 6%, I’m not widening — I’m adding +20% budget to exact company lists and switching to Lead Gen Forms to bank cheap reach this week. @rlee have you seen Max Delivery outperform Cost Cap during these dips? I usually let Max Delivery ride for a few days, then tighten back once auctions normalize.
When LinkedIn CPMs slide to ‘$61’, I pivot part of spend into Document Ads with a short one-pager and a hidden work-email field; it’s been the quickest way to bank qualified engagement without loosening seniority or geos. Caveat: mobile completion on docs dipped about 20% for us last December, so I watch that mix closely. Seeing the same in NA?
Same pattern — “from ~$78 to $61” this week — and instead of widening, I flip to manual bid about 10–15% under suggested to ride the soft auction while keeping the audience tight. I also turn off Audience Expansion and run a short Thought Leader Ads flight to seed engagement we can retarget if the about 6% SQO holds; , December auction whiplash. Anyone else seeing weekends come in even cheaper?
Seeing the same “from ~$78 to $61” dip and I’m not widening; I’m splitting the company list into Tier 1/2 and scheduling away from nights/weekends so SDRs hit leads fast. Switched conversion window to 1‑day click with next-step creative; SQO holds near 6% while CPMs stay soft. @lisgarc have you seen shorter windows stabilize quality when the auction loosens?
I’d keep the “company lists” tight and shift about 20% into Thought Leader Ads to the same accounts while auctions are soft; they’ve been noticeably cheaper for us this week without hurting SQOs. Small caveat: keep Audience Expansion off and require work email on the form. Are your leads coming via Lead Gen Forms or site conversions?