I’ve been debating whether to invest more in TikTok ads for our upcoming campaign… I’ve heard mixed reviews lately about ROI and engagement. Has anyone had a positive experience recently that made you reconsider or double down on your strategy? I’d love to hear some success stories or tips.
I totally get the hesitation around TikTok ads. We ran a campaign targeting Gen Z and saw a 30% increase in engagement when we used trending sounds from their popular creators. Just make sure you stay on top of the trends; otherwise, it might not hit the right audience.
, I hear you! It’s tough to gauge TikTok’s ROI lately. We tried focusing on relatable, authentic content instead of purely promotional stuff, and it sparked great engagement — maybe consider that approach?