🗓️ June 23, 2025 – Weekly Advertising News & Trends: AI, Regulations, & Platform Shifts!

jacob · June 23, 2025, 5:59pm

Advertising Weekly Brief: June 17–23, 2025

This week in advertising, it’s clear that artificial intelligence continues to be the big story, reshaping everything from how brands get found online to how agencies operate. We also saw some significant regulatory moves and exciting new platform tools roll out, impacting how we connect with audiences and manage campaigns. It’s been a packed few days, so let’s dive into what you need to know.

This Week’s Top Ad News

AI Reshaping Search Visibility for Brands
A new report from FOMO.ai highlights a significant shift in online visibility: AI is now the dominant search experience, moving beyond traditional rankings to prioritize brand citation within AI-generated answers. This means if a brand is not surfaced by AI, it risks becoming invisible, impacting organic click-through rates. The report emphasizes optimizing for Large Language Models (LLMs) by building “reputation at scale” and focusing on content formats like original research and expert viewpoints.
Published: June 23, 2025
STATE OF AI SEARCH – FOMO.AI UNVEILS JUNE 2025 REPORT ON GETTING CITED & SEEN BY AI
Dentsu Declares New ‘Algorithmic Era’ for Advertising
According to Dentsu’s latest Media Trends report, the advertising industry is officially entering an “algorithmic era.” This new phase is characterized by media becoming increasingly addressable, shoppable, and measurable, largely driven by advancements in artificial intelligence. AI is no longer just a tool; it is fundamentally reshaping how brands engage with consumers and how media agencies operate, pushing towards more precise and data-driven campaign strategies.
Published: June 23, 2025
AI is Ushering In a New 'Algorithmic Era' for Advertising - VideoWeek
FTC Steps In on Major Advertising Agency Merger
The Federal Trade Commission (FTC) has intervened in Omnicom Group Inc.'s proposed $13.5 billion acquisition of The Interpublic Group of Companies, Inc. (IPG), two of the largest media buying agencies. The FTC accepted a consent order to prevent potential anticompetitive coordination, specifically addressing concerns that the merged entity could collude to suppress advertising spending on media publishers based on political or ideological viewpoints. This action aims to prevent distortion of competition and public discourse.
Published: June 23, 2025
https://www.ftc.gov/news-events/news/press-releases/2025/06/ftc-prevents-anticompetitive-coordination-global-advertising-merger

Tools & Tips

Comcast Advertising’s New AI Platform for Small Businesses
Comcast Advertising recently launched a new AI platform designed to help small and local businesses create cost-effective commercials in minutes. This innovation, alongside a new self-service TV ad buying marketplace, aims to simplify TV advertising and make premium video inventory more accessible for small and medium-sized businesses (SMBs) across major networks like Sky, Channel 4, and ITV. This represents a significant shift for getting a message on the big screen without requiring a big budget.
Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes | News | Comcast Advertising
HubSpot’s Native OpenAI Connector
HubSpot now offers a native OpenAI connector, a powerful integration that lets users build workflows to automatically generate, rewrite, or summarize content. This means artificial intelligence can be integrated directly into marketing operations—think automated email generation, summarizing customer notes, or powering live chat suggestions—all without needing extensive development work. This functionality focuses on streamlining content creation and internal processes, making AI accessible where marketing professionals already work.
https://frizbit.com/blog/digital-marketing-updates-and-news-from-june-2025/

Fun Fact

Ever notice how most watches displayed in advertisements are set to 10:10? It’s a subtle trick! The hands frame the brand name and create a little smiley face, a clever bit of “affective conditioning” designed to make people feel positive about the product without even realizing it.
https://twicsy.com/blog/advertising-statistics

We’d love to hear from you!

Have you participated in any Advertising events or utilized new Advertising tools recently? Share your experiences or insights with us—we’re featuring selected community voices in next week’s edition.