Refining my copywriting portfolio

I’ve been working on my portfolio and want to include more diverse samples, especially sales letters and email campaigns. Has anyone found a particular project or format that really helped showcase their skills? Would love some advice on which pieces seem to grab attention in interviews.

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Including a few well-crafted case studies can really make your portfolio pop — it’s like turning on the ‘elevator music’ for your skills. Have you thought about showcasing how your sales letters achieved specific outcomes? That could definitely grab attention.

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