Saw this twice last Q4: paying about 12% less CPM for second-in-pod on NBC primetime, we still saw +9% attention lift vs first position (TVision panel), likely due to early zapping. Anyone else negotiating for 2nd placement when the first-in premium goes north of 15%?
On NBC last holiday, we wrote into the IO “second-in-pod, first break only, max one promo ahead” and saw about 8–10% higher attentive seconds at about 10–12% lower CPM. Small caveat: if they stack a bumper or long cold open, second can act like third, so I add “after program open/slate” to the clause — curious if you’re segmenting TVision by break order to sanity-check that.
I spec “second-in, skip if promo-first” and 15s; plays to “early zapping.” TVision: Default HubSpot Blog — anyone tested sports pods?