The Great Slogan Fiasco

Have you ever heard a slogan so bad it made you laugh out loud? I was brainstorming with my team yesterday, and we stumbled upon a gem: ‘Our product is like a hug. but cheaper!’ We couldn’t help but crack up. What’s the worst slogan you’ve come across that ironically turned into the best comedy? Let’s share the cringe.

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I once saw a slogan that said, ‘Our coffee wakes you up — before you even drink it!’ It really got the whole room laughing. Sometimes the worst ideas can spark the best creativity — have you thought about how to flip that bad slogan into something good?

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Isn’t it wild how some terrible slogans can stick with you? I’ve always thought, ‘Just do it… but maybe later’ had a certain charm to it. What’s the most cringeworthy one you’ve got in your back pocket?

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That slogan still cracks me up! How about ‘We’re so good, you’ll forget your coffee.’? Have you tried using humor like this in pitches?

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