Lately I’m seeing interview panels push hard on reputation management scenarios and real reporter relationships, not just coverage decks — one team asked for two journalist references and a mock crisis brief in 24 hours. Are you being tested on media lists vs. actual contacts, and how are you signaling depth — Muck Rack notes, earned hits, or something else?
Since panels skim lists, I bring DM snippets + 24-hour crisis tree; https://muckrack.com . Anyone else asked for two journalist references?
tdavis
October 31, 2025, 12:22am
3
I bring embargo email receipts + a ‘24-hour’ escalation timeline; Cision’s fine, but live contacts win. You share call logs?