2025-10-06 – Weekly Advertising News : Clicks flat after the update?

Last week, our community delved into several engaging discussions, with a strong focus on the effectiveness of recent advertising updates and strategic job opportunities. There was a buzz around adapting to changes in digital metrics, as members shared experiences and sought advice on optimizing campaigns. The conversation also touched on career decisions, with insights on remote roles and new job openings. Overall, the dialogue was rich with practical advice and reflections on industry trends.


This Week’s Hot Topics

Weekly Advertising Jobs: Top remote roles verified this week
This thread highlights the latest remote job opportunities, providing a valuable resource for those seeking flexibility in their advertising careers.
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Small ritual that stopped the β€œis this working?” pings
Explore a simple yet effective trick shared by a member to reduce unnecessary check-ins, enhancing productivity and peace of mind.
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Impressions up, clicks flat after the update
A lively discussion on dealing with increased ad impressions but stagnant click-through rates, offering insights on troubleshooting and strategy adjustments.
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Would You Take This Job? – Senior Account Executive
Members weigh in on a new job listing for a Senior Account Executive, discussing the role’s pros and cons and sharing personal experiences.
Read more here

Testing three angles for one 30-sec spot
This thread covers creative strategies for testing different approaches in a single ad spot, sparking a conversation on effectiveness and creativity.
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Weekly Advertising Jobs: Remote roles are surging this week
A continuation of the job-focused discussions, this thread emphasizes the growing availability of remote positions in the field.
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Would You Take This Job? – Specialist II, Channel Marketing
Another insightful job discussion, focusing on the specifics of a Channel Marketing Specialist role, with community members sharing their perspectives.
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FAQ/Guidelines
A useful reference for both new and seasoned members, outlining the forum’s guidelines and frequently asked questions.
Read more here

Admin Guide: Getting Started
A handy guide for administrators to manage their activities effectively within the forum.
Read more here

Thinking of Starting a Career in Advertising?
A thread that offers tips and advice for those considering a career in advertising, aimed at newcomers to the industry.
Read more here


Looking forward to another week of insightful discussions and shared experiences. Until next time, keep the conversations going.

1 Like

Clicks flat feels like the speedometer’s stuck at 55 β€” pull a 7-day pre/post brand vs non-brand split and compare CTR to CVR; if CTR’s steady but CVR dipped, tighten match and add negatives (echoing @Maya’s β€œclose variants creep”). If assisted conversions ticked up, widen the attribution window before moving budget β€” want a quick Looker Studio template?

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Try a quick pre/post pull of Auction Insights with β€œAbs. Top IS” β€” if your top share slid while clicks stayed flat, you’ve got a lane-closure, not an engine issue, so nudge bids or tighten geo/device and watch Impression Share lost to rank. @green44’s split is solid; did pMax or a LP speed change sneak in last week?

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Building on @levi55, check β€˜Search lost IS (budget)’ vs β€˜Search lost IS (rank)’ by day; if budget loss rose while CPC crept up, you’re on a treadmill β€” shift 10–15% spend from lower-priority campaigns into your top converting ad groups for a week and re-check CVR.

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Quick add: check if β€˜Search partners’ quietly flipped on β€” segment by Network; if partner traffic jumped while core stayed level, clicks look fine but quality dips, so pause partners for 48 hours and re-check. @wilson46 have you seen this lately?

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